Redirect old product URLs when a product handle changes
When a product's URL handle changes, create a URL redirect from the old product URL to the new one, so links, ads and search results keep working. Bulk edits, imports and apps change handles without offering a redirect.
One trigger, built-in Shopify actions only, no other app needed. Nothing in it is specific to a store, so it works as soon as it is imported.

What it needs
- The app's permission Product, Variant & Collection Data Access. See Permissions and data access.
- Nothing else: turning the workflow on switches the trigger Product Handle Changed on in the app.
Install the Workflow Trigger Extensions app and grant Product, Variant & Collection Data Access on its Permissions page. Turning this workflow on switches the trigger on in the app.
Get the workflow
- Download the
.flowfile attached at the bottom of this page. - In your Shopify admin open Flow, click Import and choose the file.
- Check the steps, then click Turn on workflow.
The file is an export from Shopify Flow itself. Do not edit it by hand; change the workflow in Flow after importing it.
How it works
- Product Handle Changed starts the workflow and hands it
oldHandleandnewHandle. - Create redirect URL redirects
/products/{{oldHandle}}to/products/{{newHandle}}.
Make it yours
- Add a condition on
product.statusEqual toACTIVEto skip drafts that never had traffic. - Add Send internal email after the redirect if your SEO team wants to hear about moved pages.
Next steps
- Product triggers, step by step - every field this trigger sends, with more examples.
- Workflow templates - all templates.
- Event history and troubleshooting - check that the trigger fired.

