---
title: "Tag customers and orders when a customer places their first order"
description: "When a customer places their very first order, add the tag first-order to the customer and to the order, so packing can add a welcome note and marketing can start a welcome series."
canonical: "https://docs.workflow-trigger-extensions.app/template-tag-first-order"
---

# Tag customers and orders when a customer places their first order

When a customer places their very first order, add the tag first-order to the customer and to the order, so packing can add a welcome note and marketing can start a welcome series.

One trigger, built-in Shopify actions only, no other app needed. Nothing in it is specific to a store, so it works as soon as it is imported.

![The workflow in Shopify Flow: Tag customers and orders when a customer places their first order](https://cdn-dev.eu.codecreationlabs.cloud/crm-tool/uploads/SjJ78gKLnLlocopCui3Cs62dJbGZ7F1n/022484bae2de2227.png)
*The complete workflow as it looks in Shopify Flow.*

## What it needs

- The app's permission **Order Data Access + Customer Data Access**. See [Permissions and data access](https://docs.workflow-trigger-extensions.app/permissions-and-data-access.md).
- Nothing else: turning the workflow on switches the trigger **First-Time Customer Order** on in the app.

Install the Workflow Trigger Extensions app and grant Order Data Access and Customer Data Access on its Permissions page. Turning this workflow on switches the trigger on in the app.

## Get the workflow

1. Download the `.flow` file attached at the bottom of this page.
2. In your Shopify admin open **Flow**, click **Import** and choose the file.
3. Check the steps, then click **Turn on workflow**.

The file is an export from Shopify Flow itself. Do not edit it by hand; change the workflow in Flow after importing it.

## How it works

1. **First-Time Customer Order** fires when an order is placed by a customer who has never ordered before.
2. **Add customer tags** puts `first-order` on the customer.
3. **Add order tags** puts `first-order` on the order.

## Make it yours

- Let packing add a welcome card to orders with this tag.
- Start a welcome series in your email tool with **Send HTTP request**.

> [!NOTE]
> **Good to know**
> Guest checkouts without a customer record do not fire it.

## Next steps

- [Checkout triggers, step by step](https://docs.workflow-trigger-extensions.app/checkout-trigger-tutorials.md) - every field this trigger sends, with more examples.
- [Workflow templates](https://docs.workflow-trigger-extensions.app/workflow-templates.md) - all templates.
- [Event history and troubleshooting](https://docs.workflow-trigger-extensions.app/event-history-and-troubleshooting.md) - check that the trigger fired.