---
title: "Tag customers when they unsubscribe from email marketing"
description: "When a customer's email marketing consent changes to unsubscribed, add the tag email-unsubscribed; on any other change remove it again. Keeps segments and external tools in step with consent."
canonical: "https://docs.workflow-trigger-extensions.app/template-tag-email-unsubscribed"
---

# Tag customers when they unsubscribe from email marketing

When a customer's email marketing consent changes to unsubscribed, add the tag email-unsubscribed; on any other change remove it again. Keeps segments and external tools in step with consent.

One trigger, built-in Shopify actions only, no other app needed. Nothing in it is specific to a store, so it works as soon as it is imported.

![The workflow in Shopify Flow: Tag customers when they unsubscribe from email marketing](https://cdn-dev.eu.codecreationlabs.cloud/crm-tool/uploads/SjJ78gKLnLlocopCui3Cs62dJbGZ7F1n/7deb36fc91d524da.png)
*The complete workflow as it looks in Shopify Flow.*

## What it needs

- The app's permission **Customer Data Access**. See [Permissions and data access](https://docs.workflow-trigger-extensions.app/permissions-and-data-access.md).
- Nothing else: turning the workflow on switches the trigger **Customer Email Marketing Consent Changed** on in the app.

Install the Workflow Trigger Extensions app and grant Customer Data Access on its Permissions page. Turning this workflow on switches the trigger on in the app.

## Get the workflow

1. Download the `.flow` file attached at the bottom of this page.
2. In your Shopify admin open **Flow**, click **Import** and choose the file.
3. Check the steps, then click **Turn on workflow**.

The file is an export from Shopify Flow itself. Do not edit it by hand; change the workflow in Flow after importing it.

## How it works

1. **Customer Email Marketing Consent Changed** carries the new `consentState`.
2. The **Condition** checks `consentState` **Equal to** `unsubscribed`.
3. **Then**: **Add customer tags** `email-unsubscribed`. **Otherwise**: **Remove customer tags** `email-unsubscribed`, so a customer who subscribes again loses the tag.

## Make it yours

- Add **Send HTTP request** to mirror the change into an external email tool.

## Next steps

- [Customer triggers, step by step](https://docs.workflow-trigger-extensions.app/customer-trigger-tutorials.md) - every field this trigger sends, with more examples.
- [Workflow templates](https://docs.workflow-trigger-extensions.app/workflow-templates.md) - all templates.
- [Event history and troubleshooting](https://docs.workflow-trigger-extensions.app/event-history-and-troubleshooting.md) - check that the trigger fired.